Experience
Paramount Global
Integrated Marketing Coordinator
June 2023 – Present
Integrated Marketing Intern
June 2022 – August 2022
New York, NY
• Generated over $90M in revenue for Paramount Advertising on various integrated marketing campaigns as part of the Client Solutions & Pitch team, collaborating with notable clients such as DraftKings, Corona, Marriott, Chipotle, Anheuser Busch, PetSmart, Kraft Heinz, Cash App, Amazon, Hilton, Henkel, Tylenol, and more.
• Curate tailored pitch decks, media plans, budgets, creative concepts, talent match reports, and strategies for various RFPs from media agencies & clients looking to integrate into Paramount IP.
• Collaborate across Paramount Brand Studio teams (Sales, Marketing Strategy, Activation, Creative, Production, and Talent) on creative solutions connected to Paramount IP, such as influence capabilities, branded content, experiential activations, and in-show integrations, delivered across linear, digital, social, and/or on-the-ground at various Paramount Tentpoles.
• Confidently present pitches to various clients and agencies to win business, assisting in “pitch theater” curation – assembling materials and collaborating with Paramount Talent to enhance the presentations.
Live Oak Communications
Agency Director
& Teacher's Assistant
January 2022 – June 2023
Elon, NC
• Lead agency meetings and manage all Account, Branding, Analytics, and Management teams to drive cohesive strategies and deliverables.
• Develop and execute comprehensive campaigns and social strategies for all accounts, from research to evaluation, tailored to market trends and client needs.
• Spearhead the growth and continuation of each clients’ brand identities, ensuring all campaigns and deliverables follow brand guidelines and tone.
Live Oak Communications
Assistant Agency Director
August 2021 – January 2022
Elon, NC
• Run all administrative tasks for the agency including organizing meetings, tracking expenses, and managing communications.
• Oversee three account teams concurrently while collaborating cross-functionally with Creative, Analytics, Branding, and the Faculty Advisors.
Live Oak Communications
Account Executive
August 2020 – August 2021
Elon, NC
• Research engagement rates, trends, and target audience activity on TikTok and Instagram and curate successful social, digital and print campaigns.
Education
Elon University
3.9 GPA, Summa Cum Laude
Elon, North Carolina
Bachelor of Arts
Strategic Communications
Minors
Business Administration & Professional Sales
Relevant Courses: Consumer Behavior, Strategic Campaigns & Research, Media Writing, etc.
Awards & Skills
Awards
6 ADDY Awards - American Advertising Award - Live Oak Communications, Spring 2022
Career Expertise
Integrated Marketing
Creative Strategy
Advertising Sales
Entertainment & Media
Software & Platforms
Communication: Slack
Management: Salesforce, Airtable, Basecamp, SharePoint, DocSend, Trello
Design: Canva, Adobe Suite
Microsoft Office Suite: Word, Excel, PowerPoint
Social: Facebook, TikTok, Instagram, X, YouTube, BeReal